F!VE DRINKS
F!ve Drinks is a new ready to drink cocktails where I managed the adaptation of brand vision for the market with a focus on innovation to the category. Under the concept “Less is Right” and “Prove me Wrong", we launched the brand in the US, starting at Florida, NY and California.
SMIRNOFF CAIPIROSKA PEELABLE BOOTLE
Smirnoff Caipiroska Peelable Bottle Kit
Three FlavorsL lemon, passion fruit and strawberry
To launch the new formula of the Smirnoff Caipiroska’s flavors, the Brazilian drink that is popular worldwide, we created bottles with the texture of the fruit for the flavors lemon, passion fruit and berries and a diagonal perforation, so that consumers could feel the unique experience of peeling a drink made of fruit. And we even sent the bottles in wooden crates to a select mailing list, just like the fruits are transported in large produce markets in Brazil.
step 1: take out of the box
step 2: peel it
step 3: add ice and ready to drink
SANTA PELE
A unique and exclusive logo every time your skin comes into contact with the brand: Santa Pele (Holy Skin). Thus, for the first time a brand that cares for your skin has packaging and communication materials that meet the characteristics of those who touch it. All this by means of a thermochromic ink, which reacts with body heat and show different colors and textures.
FORD ECOSPORT WEARABLE CALENDAR
the shirts, one for each day of the week
A calendar for those who live outdoors. Ford EcoSport is a car for people who don’t like staying at home. Thus, we created a calendar for them to wear wherever they want: Ford EcoSport Wearable Calendar. Including seven T-shirts, one for each day of the week, and pins with the days and months for you to combine with the wearable calendar.