To introduce the new roster for the 2023 Call of Duty League, we explored the concept Fear The Deep to create the Introduction video and photos to be used during tournaments and activations with sponsors.
To launch the new Neymar skin inside Fortnite, we created a spot with 8 gaming influencers preparing to enter the game like… Neymar.
The launch campaign had 8 teasers (one per influencer), a long version spot for social media, reductions for media placement, and the Neymar Invitational, a live stream where 40 influencers fought for the chance to play against Neymar.
With the concept Dare to Be Different , we introduced our Valorant Game Changers roster to our audience. We supported the communication with photos and activations for sponsors and content at our Social Media channels.
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These posters were created to to show the graphics power of Alienware gaming computers. The pictures were not taken in real life, but inside games.
We created this series of videos as content for all social media channels. Gamers are avid to know where their idols play, and the Alienware Training Facility is one of this sanctuary places. Team Liquid has teams from different games, as League of Legends, Counter Strike and more. And, to host this series, we invited Ale “The D4rkness”, a Twitch partner streamer and gamer too.
Dell Gaming is the main sponsor of the Brazilian League of Legends Tournament (CBLoL). During the season we created activations, product placement and special content to create awareness to leverage the brand voice within the community as one of the key players and supporters.
Dell Gaming and Alienware are the biggest supporter of the Brazilian scenario of Counter Strike through Gamers Club, the largest esports platform in Latin America. Naming rights, tournaments sponsorships, servers, in-game ads and special activations through all the season.