Marlon Zanatti CD/CW

To leverage the sponsorship of Billboards, we created a special activation at Dell’s Social Media. We replied to comments with music. more than 30 musics were created in real time to show that Dell Cinema technology you have the best experience watching the concerts and the music that you love.

The Emmy Awards has the best movies and TV shows of the world. But there’s one thing that ruin both, and it’s not bad acting. Spoilers! Dell created a league with TNT hosts to flag and tell horror stories of spoilers during the event, asking the audience if they have any story too. The best was awarded with a Dell notebook live on TV.

The Small business market is driven by services and solutions. To encourage entrepreneurs to choose Dell as their preferred brand, we offered more than advertising, we offered partnership. Real stories with tips about technology, big data, storage and mobility helped Dell to achieve #1 in market share growing 28% in new clients.

New formats, social media approach and good creativity were the key elements of the new Dell Cinema technology campaign. The results were amazing, not only because Dell is the top brand in consideration but, because we grew our sentiment as a premium brand in the market.